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 Sizzler USA Franchise, Inc.
History
On January 27, 1958, Del and Helen Johnson opened "Sizzler Family Steak House" in Culver City, California. A sirloin steak dinner was just $1.19. This allowed guest to enjoy a great steak dinner without spending the weekly dining allowance. Over a period of nearly 50 years, Sizzler has continued to evolve and keep pace with the dynamic and demanding casual dining consumer looking for value in a family-friendly, casual dining environment. Today there are more than 300 Sizzler restaurants worldwide... and growing!
Opportunity
Sizzler is one of the most recognizable restaurant brands in the United States, a no-nonsense restaurant operation that is simple to execute and effectively trained and implemented through committed support from Sizzler USA. In particular, existing Quick Service and Family Restaurant operators will find the Sizzler operating model to be an appealing and seamless transition. Complete franchise support services include site review, design and construction specifications, operations support, marketing and training.
Financial Rewards
Today's Sizzler delivers highly competitive unit level economics, with growing Average Unit Volumes and attractive earnings. There are several build-out options for Sizzler Franchises that provide very attractive sales to investment ratios. This is achievable within many building formats: conversions of previous restaurant concepts, end-cap build-outs, hotels, and free-standing, ground up prototype buildings.
Positioning
The Sizzler concept is founded on the simple principles that consumers want good food at a good value, in a comfortable environment with attentive and friendly service. Sizzler's introduction of the "fast casual" service format in the late 1050's and the subsequent population of the salad bar in the mid 1970's, were key concept and industry initiatives that continue to be important elements of the Sizzler brand distinction and founding principles.
Food
The Sizzler menu consists of a great variety of mainstream popular foods that are relevant throughout all geographic areas and changing dietary trends. Sizzler guest are offered USDA cuts steaks, quality seafood and a tremendous assortment of fresh fruits and produce, all served in a comfortable environment. Sizzler is the "Smart Choice" for steak, seafood and salad.
Franchising
Join a brand with tremendous growth potential and brand awareness, and enjoy the unique benefits of a half-century of great restaurant heritage and a committed management team. The Sizzler organization continues to benefit greatly from the on-going input and support of its Franchisee community. The ability of the Sizzler management team to effectively support the entire Franchise system is a direct result of years of direction, feedback and input from the Sizzler Franchise Advisory Council.
Availability
Sizzler offers a unique ground floor opportunity with a proven mid-scale casual dining concept. There are a number of lucrative development territories available to experienced restaurant professionals with demonstrated operating and financial capabilities. Available markets can be found in the Western, Southwestern and Northeastern US. International development opportunities are also available in Latin America.
Segment: full-service
Location: New England, Middle Atlantic, East No. Central, Mountain, Pacific
Total capital investment: $750,000 - $2,790,000
Liquid capital requirements: $1,000,000
Net worth requirements: $3,000,000
Financing assistance:
No
Training and support: Yes
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